1949 Divco Model 49N

Offered by Mecum Auctions | Kansas City, Missouri | March 31, 2012

Divco, which is an acronym for Detroit Industrial Vehicles Company began producing delivery vehicles in 1926 and continued doing so under a variety of different corporate umbrellas until the brand finally wound up production in 1986. Back when milk was delivered door to door, these trucks were a common sight in cities and suburbia. They are a symbol of a different time. Can’t you just picture a milkman in a white uniform hopping out of this, all smiles, walking some glass jars of milk to your door with a friendly wave? Ah, sweet Americana.

This particular truck received a mind-blowing $100,000 restoration in 1999. If the seller gets half of that out of it he should consider it a good day. That said, there is a solid market for these trucks. They remind many collectors of their childhood, of a simpler time. In that case, perhaps the “Borden’s” script on the side of the truck should be replaced with “Rosebud.”

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Update: Sold $52,000.