1917 Rauch & Lang

1917 Rauch & Lang BX7 Brougham

Offered by Bring a Trailer Auctions | June 2023

Photo – Bring a Trailer Auctions

Rauch & Lang merged with Baker Electric in 1915, with the latter brand eventually phased out. Rauch & Lang would continue to solider on with electric cars for about another 10 years. In 1917, they still looked like this. Which was like a rolling billboard that said “this car is an electric car.” Nowadays, they try to make them look different from gasoline-powered cars while looking largely the same. Not so 100 years ago.

There’s the obvious lack of a grille and radiator. And the interior is really what gives it away. The driver sits on a bench seat at the back of the… well, room. While they face the front windshield, they are also staring at their passengers, who are seated on swiveling chairs. Imagine driving this around with your small kids. Nightmare.

The car features 12 six-volt batteries and an electric motor. Top speed is school-zone-esque, and stiller is via a tiller. This is the type of big old electric car that bounds across stages at places like Pebble Beach. You can read more about it here.