1910 Simplex 50HP Toy Tonneau by Holbrook
Offered by Bonhams | Scottsdale, Arizona | January 16, 2014
Simplex is a name that was used a lot in the early days of motoring. There were numerous companies with similar sounding names – and why not, the Simplex you see here was one of the standards of the world. Why not try to get someone confused and end up buying your off-brand Simplex instead?
Simplex began life as Smith & Mabley in New York – importing European cars for sale. Then they tried building their own car based on the Mercedes-Simplex – which didn’t work either. 1907 brought a change at the top of the company and a new model was designed. It was still similar to the Mercedes-Simplex, but had a bigger engine. This car uses a monstrous 9.8-liter T-head straight-four making 50 horsepower. It features dual-chain drive which is a sight to behold if you’ve never seen a car like this in action.
Simplex was one of the very top cars ever built. They had power, luxury, comfort, and speed all wrapped into one expensive package (about $6,000 in 1910). This car apparently has known ownership history from new and has been owned by some major collectors. Bonhams calls it “the definitive” Simplex. It’s certainly impressive. Only about 250 of these were built and this one should bring a big $1,000,000-$1,250,000. Click here for more info and here for more from Bonhams.
Update: Did not sell.