1998 Laforza Magnum Edition
Offered by RM Sotheby’s | Ft. Lauderdale, Florida | April 6, 2018
Remember these? Back in the 1990s, high-end sport utility vehicles weren’t all that common. Outside of a Range Rover, your choices among Rodeo Drive-cruising super utes were pretty slim. That is unless you went Italian and bought a Laforza.
Introduced in 1985 in Italy, this SUV was sold in Europe as the Rayton-Fissore Magnum. It was based on an Iveco 4×4 that was built for the military. Designer Tom Tjaarda was responsible for prettying it up for road use. The European engines were small four-cylinders and turbo diesels.
When the Magnum was exported to the U.S. for the first time in the late 1980s, they were rebranded as the Laforza. The biggest difference was that the trucks for the U.S. got big V-8s. This example has a supercharged, 6.0-liter GM V-8, which was unique to the “Magnum Edition” which was offered only from 1999. The final trucks were built in 2003.
This Magnum Edition is one of the last five thought to have been built. It’s got 4-wheel drive and a Pininfarina-styled body. Though limited in production, these were able to be found on the lots of used exotic dealers in Florida and California 20 years ago. Now they’re just oddballs and who knows – maybe their collectibility is just starting to hit (RM has another one set for their Auburn Spring sale in May). This should bring between $15,000-$20,000. Click here for more info and here for more from this sale.
Update: Sold $4,125.