1912 Oakland Model 30 Touring
Offered by RM Sotheby’s | Hershey, Pennsylvania | October 6-7, 2016
The Oakland Motor Car Company was founded 1907 by Alanson Brush (founder of Brush and inventor of the planetary transmission and the Cadillac one-cylinder car) and Edward Murphy (owner of the Pontiac Buggy Company). Oakland was based in Pontiac, Michigan – foreshadowing of its future. In 1909, after only a single model year’s worth of cars, Murphy sold half the company to General Motors.
In the 1920s General Motors introduced its Companion Make program to fill price gaps between its existing brands. In 1926, Oakland got its partner brand: Pontiac. In 1931, GM announced that it would be discontinuing Oakland – and continuing with Pontiac, giving Oakland the dubious distinction to be the only GM brand to be swallowed and outlived by its companion make.
This early GM-era Oakland is powered by a 30 horsepower 3.3-liter straight-four engine. The Model 30 was Oakland’s entry-level model for 1912 and the five-passenger Touring was one of two body styles offered. It carried an as-new price of $1,250 and 104 years later, well restored, it should sell for between $40,000-$50,000. Click here for more info and here for more from this sale.
Update: Sold $44,000.