1951 Monarch Convertible
Offered by RM Sotheby’s | Hershey, Pennsylvania | October 11-12, 2018
Here’s a marque produced by the Ford Motor Company that you probably aren’t familiar with. In Canada, GM and Ford have a history of needing to change the names of cars to get them to sell. GM did it with Beaumont and Acadian (and later, others), and Ford would do it with Meteor and Monarch.
Monarch was essentially a Canadian-market Mercury aimed at Oldsmobile. It was sold between 1946 and 1957, and then again from 1959 through 1961. Canadians had a lot more choice, brand-wise, than Americans because they got Mercury, Ford, and Lincoln too.
This car is powered by a V8 and was restored in 1995. In all, Ford sold just over 95,000 Monarchs over about a decade and a half. Only four 1951 Convertibles are still known to exist. And when was the last time you saw a Monarch? It’s a Canadian rarity. Click here for more info and here for more from RM in Hershey.
Update: Sold $60,500.