1950 Monarch Station Wagon

Offered by Worldwide Auctioneers | Auburn, Indiana | January 23, 2021

Photo – Worldwide Auctioneers

Monarch was sort of Ford’s attempt to sell Mercurys in Canada. The marque was in existence between 1946 and 1957, although it reappeared again in 1959 and lasted through 1961. While they largely mirrored their American Mercury counterparts, Monarchs did have Canadian-market-specific trim.

Model names varied depending on the years, and between 1949 and 1951, there really weren’t model names. Just body styles hanging off of the marque. Four body styles were offered in 1950, and the two-door station wagon – which was always a woodie – are among the rarest. Well, they’re all rare, as just 6,056 Monarchs were built in 1950 in total, 43 of which were wagons. Only three of those are known to exist.

Power is from a 4.2-liter flathead V8 rated at 110 horsepower. This car was restored in the 1990s and is now offered at no reserve. Click here for more info and here for more from this sale.

Update: Sold $117,600.

1951 Monarch Convertible

Offered by RM Sotheby’s | Hershey, Pennsylvania | October 11-12, 2018

Photo Courtesy of RM Sotheby’s

Here’s a marque produced by the Ford Motor Company that you probably aren’t familiar with. In Canada, GM and Ford have a history of needing to change the names of cars to get them to sell. GM did it with Beaumont and Acadian (and later, others), and Ford would do it with Meteor and Monarch.

Monarch was essentially a Canadian-market Mercury aimed at Oldsmobile. It was sold between 1946 and 1957, and then again from 1959 through 1961. Canadians had a lot more choice, brand-wise, than Americans because they got Mercury, Ford, and Lincoln too.

This car is powered by a V8 and was restored in 1995. In all, Ford sold just over 95,000 Monarchs over about a decade and a half. Only four 1951 Convertibles are still known to exist. And when was the last time you saw a Monarch? It’s a Canadian rarity. Click here for more info and here for more from RM in Hershey.

Update: Sold $60,500.